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The Beatles By Don Thompson
Beatles collectibles have been hot since the late '60s. Want some perspective on how amazing
this is? The Beatles really first captured the world's attention in 1964 and broke up in 1970.
GI Joe was in the sweaty fist of boys everywhere in 1964 and was a popular toy until the early
'70s, but didn't become a big dollar collectible until the late '80s. Granted, this is an
Apples (sorry) and oranges comparison but it does illustrate that the Fabbie's impact on
Pop Culture is greater than just music, art and cinema.
During the Beatles height of popularity their manager Brian Epstein made licensing deals for everything from hairspray to stockings. It is even rumored that Brian nixed a request to endorse feminine hygiene products. While this may all seem very shrewd, he actually lost the boys millions of dollars before fully realizing how to sell the Beatles name and image.
Beginner collectors should be aware that counterfeits and reproductions plentiful and usually look very close to originals. For example, their are many people who make reproduction instruments for the popular dolls by Remco, including ToyReplicas.com There are also an abundance of unlicensed collectibles. Be wary of items with the cartoon likeness or a caricature of the Beatles on it. Official Beatles collectibles will be marked NEMS and/or SELTAB, which of course is Beatles backwards. You should also know that manufacturers have virtually never stopped making Beatles collectibles. There is as much new product in the marketplace as there is vintage.
I've compiled a partial list of NEMS/SELTBAB and unlicensed vintage non-record and poster Beatles collectibles for you below.
Baloons - United Industries
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