Colorforms By Euphrates
There are standards in the toy industry for merchandising movies and TV shows, that have
stood the test of time. You need to get your stars on lunchboxes, dolls/action figures,
trading cards, halloween costumes, View-Masters and Colorforms.
Colorforms were first introduced in the late '50s by the Colorforms Company. For those of you unfamiliar with Colorforms, allow me to describe them for you. Let's say you just bought a Pee Wee Herman set. You open the box and you find a slick cardboard image of the Playhouse along with a sheet of paper-thin, flimsy, vinyl images. First, you are going to need to detach the images and shapes from the sheet, sort of like punching out paper dolls. Now, you are left with images of Pee Wee and the gang that will adhere, like magic, to the board. You can attach and detach them repeatedly until the board or the figures get dusty. Then, just clean 'em up and you're back in business!
The Colorforms folks also made Shrinky Dinks, the famous Colorform Aliens, Dress Up sets (kind of like the old paper dolls and tabbed-dress sets, but using Colorforms dresses and a slick, cardboard doll) and Print Putty. Print Putty exercised the Silly Putty Pressed onto the Funnies from the Sunday Comics syndrome.
Some of the earlier sets were a basic shapes collection, Popeye and Sleeping Beauty. The most popular offerings are KISS, The Wizard of Oz and The Green Hornet. Colorforms are still released regularly today, whenever there is a popular movie or TV show that can be exploited. Here is a partial list of some of the Colorforms and Colorforms influenced sets from the last 40 years.
A-Team Addams Family Alf Barbie Batman Battlestar Galactica Betty Boop Black Hole Bozo Buck Rogers Cabbage Patch Kids California Rasins Castle Dracula Monster Set Chitty Chitty Bang Bang CHiPS Curious George David Cassidy Dennis the Menace Dick Tracy Donny and Marie Dukes of Hazzard Evel Knievel Flash Gordon Flintstones Fuzzy Felt by Allan Industries Ltd. 1966 Ghostbusters GI Joe - '80s GI Joe - Adventure Team Green Hornet - very popular Gremlins Gumby Happy Days Holly Hobbie Incredible Hulk Julia Kermit the Frog King Kong Kiss - very popular Knight Rider Land of the Giants Liddle Kiddles Little Lulu Lone Ranger Mary Poppins Masters of the Universe Michael Jackson Mickey Mouse Micronauts Miss America Miss Ballerina Miss Cookie's Flower Garden Miss Piggy Mork and Mindy Nanny and the Professor New Kids on the Block Pac Man Peanuts Pee Wee Herman Planet of the Apes Popeye Power Rangers Q*Bert Rainbow Brite Raggedy Ann Sesame Street Simpsons Sleeping Beauty Small Soldiers Smurfs Space: 1999 Spiderman Star Trek Star Wars Superman Teenage Mutant Ninja Turtles Toy Story Transformers Trolls Twiggy Ultra Man Welcome Back Kotter Winnie the Pooh Wizard of Oz - HTF Wonder Woman Wuzzles Yogi Bear
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